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When communicating news to the media, understanding the difference between a press release vs a media alert is crucial. Both are essential tools for public relations, but each serves a distinct purpose. Knowing when to use each can ensure your message reaches the right audience in the most effective way possible. Here’s a breakdown of … Read more

When it comes to press releases, timing is just as important as content. Even the most well-crafted press release may go unnoticed if it’s sent at the wrong time. Understanding the best time to send press releases can maximize media coverage and increase your chances of capturing attention. Here’s a guide on when to send … Read more